My so-called Luck

Ein Blog, der all den kleinen inspirierenden Dingen des Lebens gewidmet ist.

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Social Media Week Hamburg 2018! #SMWHH18

Dieses Jahr fand die Social Media Week Hamburg im schönen Altonaer Museum und in der University of Applied Sciences Europe statt. ©Bild: Franzi.

Die Social Media Week Hamburg ist jetzt schon fast zwei Wochen vorbei. Wie jedes Jahr teile ich auch diesmal gerne wieder meine Learnings dieser vollgestopften, inspirierenden und ja manchmal eben auch chaotischen Tage mit Euch:

Das Wort “Influencer” ist immer noch in aller Munde. Danke noch einmal an Ricarda und Clara dafür, dass sie in ihrem Vortrag den schönen Satz Influenza war damals noch eine Grippe” in den Raum geworfen haben. Mein Biologenherz hat laut geklatscht und sich gefreut, dass es endlich mal jemand ausspricht :).

Eine Sache habe ich allerdings doch noch zu diesem Unwort gelernt: Der Trend geht wohl weg von Influencern mit hunderttausend Followern. Dafür rücken jetzt eher die “kleinen” Blogger und Instagramer mit weniger Followern, aber mehr regionaler Ausrichtung, in den Fokus der Marketingfirmen. Die sind einfach echter und schaffen damit auch mehr Vertrauen. Eigentlich logisch :).

Hier sind noch ein paar weitere schlaue Sätze, die ich an den drei Tagen der Social Media Week aufgeschnappt habe und gerne an Euch weitergeben würde:

Daniel Rehn über Trends im Social Media-Bereich:
“Es gibt einen Wertewandel: Von “Social” zu “Emotional” Media. Emotionalisierung und Empörung sind viel präsenter  als das Soziale. Also empört Euch – Empörung ist die Web-Währung mit dem höchsten Wechselkurs.”

Conny Dethloff zum Thema Facebook-Debatten mit Haltung führen:
“Das Schreiben zwingt, streng zu werden, mit dem eigenen Denken.”

Bruno Kollhorst zur Zukunft des digitalen Marketings:
“Sprache ist das Natürlichste, was der Mensch zur Kommunikation hat. Die Zukunft liegt im Voice Marketing.”

Zum Thema ‘Wieviel Individualität geht in der Gemeinschaft?’:
Es ist oft ein schwieriger Cut in den Sozialen Medien zwischen Dir als Privatperson und Dir als berufliche Person. Anja Greszik zur Verwendung von Klarnamen.

“Das was ich jetzt posten würde, würde ich mir das auf ein T-Shirt drucken lassen und damit losgehen? Ich zeige auf den Sozialen Medien nicht alles, was ich bin. Aber ich bin alles, was ich zeige. Stephanie Wagner

Berno Delius & Marius Bortolusso über die Filterblase Facebook:
“Das Filterblasen-Phänomen gab es schon immer. Früher hat man sich am Brunnen getroffen, später in der Dorfschänke. Es ist einem auf Facebook nur nicht bewusst.”

“Wir fallen immer noch auf den Mythos des offenen Netzes herein: Früher waren Redakteure die Gatekeeper über Inhalte. Heute sind diese Gatekeeper durch Algorithmen ersetzt. Maschinen bewerten News und wir tappen im Dunkeln.”

“Bei Facebook muss der User von einem Thema überzeugt werden, nachdem er aktiv gar nicht gesucht hat.”

“Journalisten müssen die eigene Filterblase verlassen, um dadurch schneller zu sein, als der Algorithmus.”

Ich wünsche Euch allen einen wundervollen Start in die neue Woche. Mit vielen inspirierenden Zusammentreffen – offline und online :)!

P.S. Aufmerksame Leserinnen und Leser haben es bestimmt gemerkt: Dies hier ist mein allererster Eintrag auf My so-called Luck auf Deutsch. Seit 2011. Sehen wir es als Experiment. Leben heißt Veränderung und ich finde dieser Blog hat Veränderung gebraucht. Ach und hey, wie war das mit den regionalen Influenzas, äh Influencern? … Scherz beiseite, ich schau mal, wie es ankommt und dann sehen wir weiter. Ich freue mich auf Feedback!

Wie immer: Alle Bildnachweise erscheinen nach einem Klick auf die entsprechenden Links . Für weitere Infos, Anregungen oder Fragen freue ich mich über eine Mail.

The Books I’ve Read: Faking Friends by Jane Fallon!

Pic by Franzi.

What would you do if your best friend is secretly having an affair with your fiancé? Would you cry in your sheets and break-up the relationship immediately? I certainly would, but Amy – the heroine of Jane Fallon’s novel Faking Friends – chooses another way…

When she arrives unannounced in her flat in London, her fiancé Jack is out, but it’s clear another woman has been making herself at home there. Amy wants to find out, who the woman is – and takes on as if everything is okay:  She books herself into a hotel, phones Jack and announces her arrival the same evening. The next day she finally realizes that the ‘Other Woman’ is Melissa, her best friend. But instead of falling apart, she’s determined to get her life back on track – and also to get some bit of revenge.

This book is a highly entertaining read. I started it and couldn’t drop it down anymore. It is written in a empathetic style with a story sometimes tragic, but often funny. A perfect book for the first (still cold) spring days!

Have a wonderful and entertaining week :)!

Like always: All credits appear after clicking the links. If you are interested in putting ads on My so-called Luck feel free to email me.

Golden Milk!

All pics by Franzi.

Golden milk seems to be the latest miracle drink in my social media feeds. I don’t care if it does magic or not (although I learned in an Ayurveda course many years ago that turmeric has indeed anti-inflammatory features), but I really like this delicious tasting and beautiful looking drink.

Recipe:

Ingredients: Makes 1-2 cups.

½ TSp of ground cardamom, ½ TSp  of ground turmeric, ½ TSp of ground cinnamon, 2 TSps honey, 400 ml cashew milk.

Preparation:

Put the cardamom, the turmeric, the cinnamon and the cashew milk in a saucepan, stir and heat gently, until almost boiling. Stir in the honey.

Enjoy!

Like always: All credits appear after clicking the links. If you are interested in putting ads on My so-called Luck feel free to email me for details.

Spa Day!

All the stuff I packed for a day in the spa. All pics by Franzi.

This last weekend we celebrated the bachelorette party of my pal Isa in a spa near Berlin. It wasn’t my first time in a spa, but every time I plan such a trip I ask myself what to pack. So, I thought a packing list would be a nice idea … because my next spa visit surely is not too far away :).

What I packed:

  • 1 bathrobe
  • 2 bath towels
  • 1 pair of flip-flops
  • 2 bikinis
  • 1 pair of thick socks
  • 1 water bottle
  • 1 waterproof camera
  • 1 sweet treat
  • 1 book
  • Cosmetics: Hairbrush, deodorant, shower gel, body cream, face cream.

Have a beautiful week!

Like always: All credits appear after clicking the links. If you are interested in putting ads on My so-called Luck feel free to email me.

First Aid Kit – Ruins!

The Swedish folk duo First Aid Kit just released their fourth album Ruins. I already told you (six years ago!) how wonderful I believe the music of the two sisters sounds. These days, I seldom listen to whole albums anymore – I prefer my own playlists with the distinct songs I currently like. Ruins is the big exception – I listen to it from the first song until the last and I like them all. And by the way: The two videos below are also beautiful to watch!

Happy listening (& watching)!

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Like always: All credits appear after clicking the links. If you are interested in putting ads on My so-called Luck feel free to email me.

Those Small Little Moments!

A walk through the snow with friends on top of the Wurmberg, Harz! (Tuesday, January 2).
All pics by Franzi.

The last month was over in a sec. Again, it was stuffed with lots of little pretty moments: The first days in the (sometimes snowy) Harz with my pals, then back in Hamburg with lots of work but also relaxing hours. Three days in big Berlin with some sunshine, my godson and two insightful workshops. Plus friends, coffee and delicious meals. A good start into the year.

I wish you a wonderful new week! Enjoy those small pretty moments :)!

The smell of wood and snow (Tuesday, January 2)

Back in Hamburg, we enjoyed lots of delicious cups of coffee: Those beauties were served to us at Less Political (Sunday, January 7)

Sometimes you don’t get a table where you planned to have dinner … instead you get one in your favorite restaurants nearby – Brachmanns Galeron. A perfect night-out! (Saturday, January 13)

When a long workday is awarded with the perfect view onto the harbor (Thursday, January 18)

A short trip to Berlin – I simply love this colorful, rough, big city when it’s sunny (Wednesday, January 24)

A calm stroll through Hamburg Winterhude (Sunday, January 28)

Like always: All credits appear after clicking the links. If you are interested in putting ads on My so-called Luck feel free to email me.

Hottentotten Stottertrottel – Wolf Schneider’s Biography!

Pic by Franzi.

Wolf Schneider is the one name that comes into my mind, when I think about excellent journalism and the distinct usage of words and grammar in writing. Schneider worked for such prestigious German journals and newspapers as the Süddeutsche Zeitung, the Stern or the Welt. Moreover, he wrote a bunch of books about the German language and taught for many, many years on journalism schools.

Some sentences from his books about good (or more often bad) German style are with me and my writing all the time. The most important one: “Hauptsachen gehören in Hauptsätze!” // “Main things belong into main clauses!” It may sound incredible logic and easy, but so often one gets distracted and ends up with one loooong sentence with three subordinate clauses.

Schneider’s (German) biography Hottentotten Stottertrottel – Mein langes wunderliches Leben has been published in 2015, the year of his 90th birthday. The book is a wild mix of journalistic thriller and a trip back in time. He narrates his rollercoaster journey through the German journalistic world, his meetings not only with famous publishers like Henri Nannen or Axel Springer, but also with presidents, politicians and all kinds of famous or long forgotten big names of the last 60 years.

Since he has written the biography himself, it is once more a wonderful possibility to enjoy his clear writing style.

For me, a must-read for everyone who is interested in biographies, German history and – of course – in journalism.

Have a wonderful and entertaining week :)!

Like always: All credits appear after clicking the links. If you are interested in putting ads on My so-called Luck feel free to email me.

Preserved Lemons!

All pics by Franzi.

Preserved lemons are said to be absolute flavor bombs! Lately I saw tons of recipes using them – especially in extremely delicious sounding stews. So I finally decided to give it a try and to preserve some lemons myself :).

Recipe:

Ingredients: Makes two jars á 500 ml.

8-10 unwaxed lemons, 200 g coarse sea salt, 2 fresh bay leaves, 10 black peppercorns, 2  cinnamon sticks, water.

Preparation:

Sterilize your  jars.

Squeeze the juice from 4-5 lemons.

Cut a deep cross into the top of the remaining lemons.

Pack a teaspoon of salt into the cuts of each lemon and put them into the sterilized jars.

Add one cinnamon stick into each glass, as well as one bay leave and five peppercorns. Distribute the lemon juice between both jars and top up with boiling water.

Seal up the jar and leave it for a month in a dark space. Give the jar a gentle shake every couple of days to move the salt around.

After a month the lemons are ready for usage.

Enjoy!

Like always: All credits appear after clicking the links. If you are interested in putting ads on My so-called Luck feel free to email me for details.

Plant Love!

A tillandisa in my bathroom window. All pics by Franzi.

I am a huge fan of houseplants – they simply distribute a lively atmosphere in every room. Lately, two new plants moved into my flat: A Tillandsia ioantha (an air plant) and a Pilea peperomioides.

Tillandsia ioantha:

This cute air plant is a new inhabitant in my bathroom. I knotted it on the opening line of my glass block window.

It needs to be sprayed with filtered water every four days. That’s all. Easy to take care of and so beautiful!

Pilea peperomioides:

Pilea plants are a huge houseplant trend right now. I looked out for a baby plant in the flats of my friends (they are easy to propagate) but didn’t found one, so I couldn’t resist and finally bought a small one. Now I will water it once every week and hopefully in some time I will have more Pilea babies (that I will distribute among everyone who also loves this cuties).

Have a beautiful week!

Like always: All credits appear after clicking the links. If you are interested in putting ads on My so-called Luck feel free to email me.

French Chanson Star Edith Piaf!

Wow, the first week of the year 2018 is already over. We spent the first days of it in the (at least at two days) snowy mountains of the Harz and had a very relaxed start. Now it’s time to work again. But hey, let’s begin the daily routine with some French chanson á la Edith Piaf. …I love the rough big voice of this little lady who clearly is one of my musical heroines.

Happy listening!

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Like always: All credits appear after clicking the links. If you are interested in putting ads on My so-called Luck feel free to email me.

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