My so-called Luck

Ein Blog, der all den kleinen inspirierenden Dingen des Lebens gewidmet ist.

Tag: Social Media

Social Media Week Hamburg 2018! #SMWHH18

Dieses Jahr fand die Social Media Week Hamburg im schönen Altonaer Museum und in der University of Applied Sciences Europe statt. ©Bild: Franzi.

Die Social Media Week Hamburg ist jetzt schon fast zwei Wochen vorbei. Wie jedes Jahr teile ich auch diesmal gerne wieder meine Learnings dieser vollgestopften, inspirierenden und ja manchmal eben auch chaotischen Tage mit Euch:

Das Wort “Influencer” ist immer noch in aller Munde. Danke noch einmal an Ricarda und Clara dafür, dass sie in ihrem Vortrag den schönen Satz Influenza war damals noch eine Grippe” in den Raum geworfen haben. Mein Biologenherz hat laut geklatscht und sich gefreut, dass es endlich mal jemand ausspricht :).

Eine Sache habe ich allerdings doch noch zu diesem Unwort gelernt: Der Trend geht wohl weg von Influencern mit hunderttausend Followern. Dafür rücken jetzt eher die “kleinen” Blogger und Instagramer mit weniger Followern, aber mehr regionaler Ausrichtung, in den Fokus der Marketingfirmen. Die sind einfach echter und schaffen damit auch mehr Vertrauen. Eigentlich logisch :).

Hier sind noch ein paar weitere schlaue Sätze, die ich an den drei Tagen der Social Media Week aufgeschnappt habe und gerne an Euch weitergeben würde:

Daniel Rehn über Trends im Social Media-Bereich:
“Es gibt einen Wertewandel: Von “Social” zu “Emotional” Media. Emotionalisierung und Empörung sind viel präsenter  als das Soziale. Also empört Euch – Empörung ist die Web-Währung mit dem höchsten Wechselkurs.”

Conny Dethloff zum Thema Facebook-Debatten mit Haltung führen:
“Das Schreiben zwingt, streng zu werden, mit dem eigenen Denken.”

Bruno Kollhorst zur Zukunft des digitalen Marketings:
“Sprache ist das Natürlichste, was der Mensch zur Kommunikation hat. Die Zukunft liegt im Voice Marketing.”

Zum Thema ‘Wieviel Individualität geht in der Gemeinschaft?’:
Es ist oft ein schwieriger Cut in den Sozialen Medien zwischen Dir als Privatperson und Dir als berufliche Person. Anja Greszik zur Verwendung von Klarnamen.

“Das was ich jetzt posten würde, würde ich mir das auf ein T-Shirt drucken lassen und damit losgehen? Ich zeige auf den Sozialen Medien nicht alles, was ich bin. Aber ich bin alles, was ich zeige. Stephanie Wagner

Berno Delius & Marius Bortolusso über die Filterblase Facebook:
“Das Filterblasen-Phänomen gab es schon immer. Früher hat man sich am Brunnen getroffen, später in der Dorfschänke. Es ist einem auf Facebook nur nicht bewusst.”

“Wir fallen immer noch auf den Mythos des offenen Netzes herein: Früher waren Redakteure die Gatekeeper über Inhalte. Heute sind diese Gatekeeper durch Algorithmen ersetzt. Maschinen bewerten News und wir tappen im Dunkeln.”

“Bei Facebook muss der User von einem Thema überzeugt werden, nachdem er aktiv gar nicht gesucht hat.”

“Journalisten müssen die eigene Filterblase verlassen, um dadurch schneller zu sein, als der Algorithmus.”

Ich wünsche Euch allen einen wundervollen Start in die neue Woche. Mit vielen inspirierenden Zusammentreffen – offline und online :)!

P.S. Aufmerksame Leserinnen und Leser haben es bestimmt gemerkt: Dies hier ist mein allererster Eintrag auf My so-called Luck auf Deutsch. Seit 2011. Sehen wir es als Experiment. Leben heißt Veränderung und ich finde dieser Blog hat Veränderung gebraucht. Ach und hey, wie war das mit den regionalen Influenzas, äh Influencern? … Scherz beiseite, ich schau mal, wie es ankommt und dann sehen wir weiter. Ich freue mich auf Feedback!

Wie immer: Alle Bildnachweise erscheinen nach einem Klick auf die entsprechenden Links . Für weitere Infos, Anregungen oder Fragen freue ich mich über eine Mail.

What I Learned at the… re:publica #rpTEN!

Republica One of the many wonderfully designed stage ‘mirror’ walls! Pic by Franzi.

“Make the health of the internet a social issue. Everyone needs to be aware of it.”
Mark Surman (Mozilla)

Wow, the last week was over in a sec! Three days re:publica #rpTEN – filled with hundreds of talks and incredible 8,000 visitors! Here are my ten take-home messages I would like to share with you :).

I:
“Governments are building social graphs everywhere. This is for the purpose of perfect social control. {…} When we go cashless, we make the free market obsolete in every sense. … Then everything has become a transaction at the will of a third-party who can withhold at any time.”
Eben Moglan in his opening Keynote ‘The last kilometer, the last chance’ with Mishi Choudhary.

II:
“If you were from Mars, you wouldn’t talk to humans but to machines. They are where the information is to be found”
Luciano de Floridi in his talk ‘The fourth revolution’.

III:
“All our other rights derive from this one, our right of privacy. {…} If you say you don’t need privacy because you have nothing to hide, you can also say you don’t need the right of speech because you’ve nothing to say.”
Edward Snowden in the discussion about Luciano de Floridi’s talk ‘The fourth revolution’.

IV:
“That’s what an open system does – it creates noise and tension, not comfort. And that opens people up.”
Richard Sennett’s view on the effect of refugees in his talk ‘The open city as a system’.

V:
“Notice that most people in this room have a terrorist credit score but there is no way to finding out what it is.”
Kate Crawford (Microsoft Research New York).

VI:
“By leaking information and fleeing to another country, they are not trying to changing their own political system but political systems in general. {…} What would it mean to belong to democracy despite to a state?”
Geoffroy de Lagasnerie in his talk ‘The art of revolt. Snowden, Assange, Manning’.

VII:
“The internet of things is the nervous system for the things we create. {…} In less than one human lifetime computers have gone from simple child’s games to the master of game of any kind. {…} Computers have always been like captain Spock, now they become more and more captain Kirk. {…} The shape of things to come looks a lot like us.”
Jeff Kowalski (Autodesk) in his talk ‘The shape of things to come’.

VIII:
“During women’s menstrual cycle we have three phases where they react to medication very differently. {…} If you wanna challenge your doctor, ask if you have to take your medication differently during the different phases of your cycle.”
Sarah Hiltner in her talk ‘Gender Medicine: What has sex got to do with it?’ #sexgendermed #rehealth.

IX:
“Social Media was for me not familiarity but work. {…} If stress for people with depression is the same as cigarettes for people with a heart disease, then social media is toxic for people with depression (because it causes stress). And if social media for a certain group of people is evil, then it needs a certain health warning.”
Kati Krause in her talk about social media and depression #rehealth.

X:
“I am not afraid. {…} The goal of the terrorists isn’t to hit the people at a certain place but to create the angst in the head of the other people. That’s why we upload videos – to create a counterbalance.”
Nemi El-Hassan (Datteltäter), who uploads funny-satirical videos about IS terrorists.

I wish you a wonderful start into the fresh week. Stay curious!

Like always: All credits appear after clicking the links. If you are interested in putting ads on My so-called Luck feel free to email me for details.

What I Learned at the… DIRETTISSIMA #dico16!

DirettissimaThe fantastic Marie Meimberg reading a hilarious story from her book Sei du selbst, alles andere wirst du eh verkacken.
Pic by Franzi.

I am back from Munich where I was at the DIRETTISSIMA #dico16, a brand-new media conference! 15 talks in only one day were a tough program but in my opinion a big success. The atmosphere was relaxed, the sun was shining and the location a great choice. Here are some essentials I took home from the #dico16 speakers…

¯/_(ツ)_/¯ “In regard to social media, we all need to learn composure”Dirk von Gehlen in his talk about the Shruggie.

“Use the same names (nickname and username) – otherwise no one will find you.” // “If you use 3rd party apps, SnapChat will possibly close your account.”Richard Gutjahr about SnapChat.
(Follow me under the – now two same names – @mysocalledluck – and of course Richard: @richardgutjahr)

“In the beginning of the 20th century the name ‘computer‘ was a job title. Mostly it was taken by women”Fiona Krakenbürger about women in tech.

“It’s better to die on the Sea than through bombs.”Anna Dushime. Those were the words of a refugee explaining his escape from Syria. Anna Dushime took the family (parents and two kids) home to give them shelter over the weekend and also supported them afterwards. Again, this topic make me tear up. Thanks Anna!

“Future is only possible through creating emotions. In reality.”Leander Wattig about networking. Meaning: To really reach people, you have to offer real-life experiences (like congresses, conferences, meet-ups etc..).

“The top {of the mountain} is a clear goal. You need well-defined goals because during the steps on the way to reach it, you need to know where you actually are.” // “An unknown goal means you have to take a way no one has taken ever before. We need to accept errors and we need to allow them and learn fast from them.”Stefan Glowacz about extreme (!) mountain climbing and being an entrepreneur.

I wish you a wonderful start into the fresh week. Be innovative, dare something and have a perfect time!

Like always: All credits appear after clicking the links. If you are interested in putting ads on My so-called Luck feel free to email me for details.

Those Things I have learned at the Social Media Week 2014!

SMWPic by Franzi.

Last week, I spent a few days on the Social Media Week in Berlin. Last year, I attended it for the first time and was pretty inspired by it. This year, it was even better. The schedule was full of interesting talks and I often couldn’t really decide to which of the three great locations I should go next. So, I would like to share some of the things I have learned there with you…

I wish you a perfect start into the new week. May it be full of new insights!

On Facebook I: “What matters to people are people.” Their stories. Everything that makes them think, cry or laugh. You need stories, not facts. “Facebook is basically small talk.” (Thanks for this inspiring talk, Nico Westermann (Facebook) & Fabian Maier (Vice Media GmbH).)

On Facebook II: On average, the 16-45 olds are 137 minutes per day on Facebook and 129 minutes per day watching TV. So, Facebook REALLY is the new number one medium.

On Facebook III: There are 1.500 stories on Facebook everyday that could be seen by the average user, but only 171 that really appear on the news feed.

On my generation: The 18-34 olds are called “Millennials“. That was a new one for me. Am I the only one? Or even better: “Generation easyJet”.

On engaging communities with social media: Social media is a party… Like on every party there are some influencers. Those are the ones you have to find.

On getting your dream job I: In the 90s we had an employers market, whereas nowadays it’s an employees market. Get to know the employees of the firm you’d like to work in. They can do a lot for you.

On getting your dream job II: If you’re going to a job fair, try to be there early. Everyone will be exhausted after several hours recruiting, so grab your chance when they are still fresh.

On the job platform XING: It’s actually pronounced CROSS…ing. Yeah, I know that it’s obvious :).

On scaling a small start-up to a big team I: “Don’t have sacred cows.” = Processes need to be evaluated and to be scaled. Don’t be afraid of changes.

On scaling a small start-up to a big team II: Use a happy-o-meter to get a feeling on the mood of your team.

On scaling a small start-up to a big team III: Let’s grade your meetings. (Thanks Christian Holm from Podio for this inspiring talk!)

On a great pitch: Is it clear? Is it beautiful? Is there a need? Is it massive/sustainable? (Thanks for this pretty sum-up, Mike Betts!)

On making decisions: Use the SWOT method. For everything – whether you have to decide about a project, a new flat, a new job… use it.

On snippets of my mind:

“Berlin is still a hipster city, but I’m slowly getting to be okay with it.”

“The coffee guy looks cute. Is he speaking German? Nobody speaks German here.” {It follows a conversation in English. He serves me coffee and cake. Speaks in fluent German and Irish accent to the next guests}

“Copenhagen seems to be another cool city to live in.”

Like always: All credits appear after clicking the links. If you are interested in putting ads on My so-called Luck feel free to email me for details.

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